Google is the most visited resource globally, with 205 million monthly users in the post-Soviet space alone. If your website is on Google TOP, its traffic can be measured by thousands of users per month. Google users are clients with already formed demand who are looking for solutions to their problems right now, unlike social networks, which are often used for entertainment. Social media ads can usually annoy users, while contextual advertising is becoming increasingly expensive, making it unaffordable for most businesses.
Why Should Businesses Handle SEO Themselves?
Modern Google search algorithms require a deep understanding of the client’s business sector, making SEO services from agencies accessible only to medium and large companies. Freelancers and agencies offering these services for €300-€400 per month use standard tools, often not in the best way. There is nothing complicated about SEO promotion; the effort spent on learning new material will pay off in increased sales and revenue.
Technical Aspects
Before promoting, your site needs to be technically sound:
- Your site should display correctly in all popular browsers (Chrome, Safari, Opera, Mozilla, IE, Edge) and on mobile devices.
- Go through the pages; there should be no broken buttons or “dead” images.
- Use website analysers like gtmetrix.com. Pass the list of identified problems to a developer or find a freelancer.
Keyword Collection
Use Google Ads Keyword Planner. Please do not immediately choose the most popular keywords, as promoting them is long and expensive. Instead, it’s better to take many low-frequency queries and bring the site to the top for them in a couple of months.
Landing Page Preparation
After collecting keywords, group them by 2-4 phrases per landing page. Write texts that match the site’s theme and contain keywords without overdoing it. The text should be expert and structured.
Blog Maintenance
Google ranks sites that are not updated poorly, so start a blog or news feed. Ideas for posts:
- Descriptions of completed projects.
- Educational and helpful content.
- Lists of common mistakes when choosing products or services.
Spreading Links to Your Site
To boost a website’s visibility on the internet, it should be linked to other resources:
- Place the site link in social media profiles, Google My Business, and thematic platforms.
- Create a company card in online directories and review sites.
- Add the site to Google Maps.
Examples of AI Use
Example: ChatGPT AI includes a model for creating images, allowing you to quickly generate site visual content and speed up the content population process.
Example: Google Bard AI analyses customer data, improving marketing strategies and increasing sales.
Conclusion
If you follow all the steps correctly, in 2-3 months, your site’s traffic will grow, and your business will start gaining more new clients. SEO promotion allows you to attract many clients with a low budget, contributing to company growth.
