Web Design Principles: How to Make a Good Website That Works

Blog post cover image showing hands working on web layout sketches with the title 'Web Design Principles: How to Make a Good Website.'

Creating a website that not only looks great but also effectively engages users is a blend of art and strategy. A well-designed website can drive traffic, improve conversions, and strengthen your brand’s presence. To achieve this, it’s essential to follow key web design principles that ensure both functionality and aesthetics. Here’s how to make a good website that works.


1. Prioritise User Experience (UX)

A good website puts the user first. The navigation should be intuitive, allowing visitors to find what they need quickly. Focus on creating a smooth journey from the landing page to the desired action, such as making a purchase or signing up.

Key Tips:

  • Use clear menus and labels.
  • Include a search bar for easy access to information.
  • Ensure the site loads quickly (under three seconds).

2. Keep It Mobile-Friendly

With most users browsing on mobile devices, responsive design is a must. A mobile-friendly website automatically adjusts to different screen sizes, providing a seamless experience across devices.

Best Practices:

  • Use flexible layouts and scalable images.
  • Test your site on multiple devices to ensure functionality.

3. Focus on Visual Hierarchy

Visual hierarchy guides users’ attention to the most important elements on your website, such as CTAs or product highlights. Use size, colour, and placement to emphasise key points.

Example:
Make the “Buy Now” button larger and in a contrasting colour to catch the user’s eye.


4. Stick to a Clean and Simple Design

Cluttered websites overwhelm visitors and detract from the message you’re trying to convey. Simplicity ensures that your content stands out and keeps users focused.

Recommendations:

  • Use plenty of white space for a clean look.
  • Limit fonts and colours to maintain consistency.
  • Avoid unnecessary animations or pop-ups.

5. Create Engaging Content

Good design goes hand in hand with great content. Your text, images, and videos should align with your audience’s interests and provide value.

Content Tips:

  • Write clear and concise copy that speaks to your audience’s needs.
  • Use high-quality visuals to complement your message.
  • Update your content regularly to keep it fresh and relevant.

6. Optimise for SEO

Search engine optimisation ensures your website ranks well on search engines, driving organic traffic. Good SEO starts with a well-structured website and extends to its content.

SEO Essentials:

  • Use relevant keywords naturally in headings and text.
  • Optimise meta descriptions and alt tags for images.
  • Ensure your site is fast and mobile-optimised.

7. Ensure Accessibility

An accessible website caters to all users, including those with disabilities. Accessibility enhances usability and demonstrates inclusivity.

Steps to Take:

  • Use descriptive alt text for images.
  • Ensure keyboard navigation works seamlessly.
  • Use readable fonts and maintain strong colour contrast.

8. Incorporate Clear Call-to-Actions (CTAs)

CTAs guide users toward taking specific actions, such as signing up for a newsletter or making a purchase. Place CTAs strategically throughout your website to encourage engagement.

Examples of Effective CTAs:

  • “Get Started Now”
  • “Download the Free Guide”
  • “Book a Consultation Today”

9. Build Trust with Social Proof

Trust is crucial in online interactions. Add elements like testimonials, case studies, or reviews to reassure visitors of your credibility.

Trust-Building Features:

  • Display client testimonials prominently.
  • Include logos of brands or organisations you’ve worked with.
  • Use trust badges for secure payment options.

10. Maintain Consistency

Consistency across your website ensures a professional look and feel. Align design elements with your brand identity to create a cohesive experience.

Consistency Tips:

  • Use the same colour scheme, fonts, and style throughout the site.
  • Ensure all buttons and links behave uniformly.
  • Align your website’s tone and voice with your brand.

11. Test and Iterate

Web design isn’t a one-time task—it’s an ongoing process. Regularly test your website’s performance and gather user feedback to identify areas for improvement.

Testing Tools:

  • Use tools like Google Analytics to monitor traffic and behaviour.
  • Conduct A/B testing for different design elements.
  • Collect user feedback through surveys or usability testing.

12. Focus on Security

A secure website builds trust and protects your business. Use HTTPS, secure payment gateways, and regular updates to safeguard your users’ data.


Conclusion

A good website isn’t just about looking attractive—it’s about functionality, user satisfaction, and achieving your business goals. By following these web design principles, you can create a site that not only works but also leaves a lasting impression on visitors. Whether you’re starting from scratch or improving an existing website, these strategies will set you on the path to success. Remember, your website is often the face of your brand—make it count!

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