When creating high-quality product photos for online shops, it’s essential to have reliable and versatile equipment. In my work, I use the Canon EOS 80D camera paired with the EFS 18-135 mm lens, and this combination is ideally suited for 90% of product photography cases.
Benefits of the EFS 18-135 mm Lens
The EFS 18-135 mm lens is versatile due to its adjustable focal length. This allows for comprehensive and detailed shots, which is particularly important for different types of products. The flexibility of the lens makes it suitable for photographing large items and tiny details. Working with a tripod is also significantly more accessible thanks to the image stabilisation, which ensures sharp and clear photos even with long exposures.
Features of the Canon EOS 80D
The Canon EOS 80D camera boasts high-speed performance, allowing it to quickly adapt to changing shooting conditions and respond instantly to any adjustments. The presence of an additional screen that can be extended and repositioned greatly simplifies the shooting process, especially under challenging angles or when shooting from unconventional perspectives. This also makes it easy to control the composition and set the shooting parameters without constantly looking through the viewfinder.
Reliability and Consistent Results
Over the past few years, this setup has never let me down. It provides stable and predictable results, crucial for creating professional photos for online shops. In this price range, I consider the Canon EOS 80D and EFS 18-135 mm lens an excellent tool for product photography, capable of meeting the needs of both novice photographers and professionals.
Lighting and Post-Processing: Key Aspects of Product Photography
It’s important to remember that lighting plays a significant role in product photography. Proper lighting helps to highlight details and enhance the quality of the photos. However, this is a separate topic for another article, where various techniques and light sources can be discussed in detail.
Post-processing is the final step before publishing photos on websites. The better the photo shoot is done with the camera, the less post-processing is needed. Post-processing is essential in any case, as it makes good photos even better, improves light balance, performs colour correction, and properly cropping all images. For post-processing, I use Lightroom, and in the following article, I will go into more detail about the post-processing workflow.
Conclusion
Using the Canon EOS 80D camera combined with the EFS 18-135 mm lens allows for creating high-quality product photos that help showcase products in online shops. This equipment has proven to be a reliable and versatile tool, providing predictable results and meeting the needs of professional product photography. Proper lighting and high-quality post-processing make this setup even more valuable for creating excellent visual content.
